Papá likes Pisco

Andina reports that Peruvian pisco and wine sales are expected to increase this year for Father’s day.

Photo: ANDINA / Archivo/ Piero Varga

Photo: ANDINA / Archivo/ Piero Varga

Ripped out of the pages of “Dios es Peruano,” more and more Peruvians are taking a fancy to their own grapes.

Marketing manager of Ica, Peru’s Bodega Vista Alegre, Carlos Perez, stated: “People are starting to appreciate Peruvian wines and now they are not afraid to buy a national wine for dinner.”

I’ve never tried Vista Alegre’s brand, but Tabernero makes a fine enough Borgoña for a non-wine enthusiast like myself to finish off a few glasses.

Perez states that sales are expected to increase by 25% for Father’s day in addition to citing that these percentages could be 50% more compared to last month’s sales.

If you would like to learn what this “Pisco” drink is all about, visit Stuart Starr’s En Peru Blog for a little 411 on the Peruvian National Sauce.

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